A 6–12 month sequence for moving from doing the work to licensing the work — so Leading the Build can be delivered credibly by people and organizations who aren't you.
The product is the system itself — codified well enough that someone who isn't Janelle can pick it up and produce a credible result under the 3BRE name.
Test the simulations, checklist, and roadmap with 5–10 trusted leaders. Find the rough edges before any partner sees them.
Start the conversation with one state network (e.g., Great Schools North Carolina). You need a first proof case, not a market.
Anchor relationshipBegin trademarking "Leading the Build" and noting what's proprietary vs. free thought leadership. Cheap insurance now.
Protect earlyThe licensable core. Lenses, Queen Bee levels, ownership spectrum, phases — written so it transfers without you in the room.
The productTurn your judgment into facilitation guides and decision tools — the questions you know to ask, written down.
Assemble the checklist, simulations, and roadmap into one branded kit a partner could actually be handed.
License the kit to your pilot partner to run themselves. Revenue plus a real proof case you can point to.
First revenueTeach their people to deliver it. The certification model starts here — your destination, built from a live pilot.
A quality rubric and standards so delivery under your name stays credible. Quality control is the whole risk.
Reputation guardCertify partner orgs and practitioners against your standards. Protect quality while getting fully out of delivery.
Formal agreements, what's licensed, what's protected. Lock this before a second partner network signs on.
Certified partners across states, shared brand, recurring fees — grow into it only as demand pulls you there.
Could someone who isn't me deliver this and have it still feel like 3BRE? Build whatever makes that answer "yes" — keep a few live engagements only to keep the material real.